The Uttar Pradesh government is set to launch Khadi outlets in the state, seeking to boost marketing and sales of the fabric among the youth, reported Business Standard.
Labelled and sold as ‘UP Khadi’, the state has also roped in commerce giant Amazon to market the products. The state had signed memorandums of understanding (MoUs) worth Rs 300 billion with private companies across the entire khadi value chain at the UP Investors Summit 2018.
Consequently, the state plans to launch a chain of 'UP Khadi Plazas' under a public-private partnership (PPP) model, according to Satyadev Pachauri, MSME and Khadi Minister, Uttar Pradesh. "We also plan to distribute loans worth Rs 1.50 billion to Khadi units, as well as interest waiver certificates to sick units who had taken loans from financial institutions," he added.
According to him, the aim is to integrate Khadi with employment creation. “Over the past one-and-half-years, we have helped almost 64,000 people gain employment through our various schemes," Pachauri said.
Apart from this. the Uttar Pradesh government is set to sign an MoU with the United Nations Environment Programme (UNEP), which assists developing countries with the implementation of eco-friendly practices. Under this MoU, the two entities will collaborate to boost the utilisation of solar energy for using solar charkhas to weave Khadi fabric.
Further, the state is organising ‘Khadi Expo 2018' from December 6 to 9 in Lucknow. The event will be inaugurated by Yogi Adityanath, Chief Minister, Uttar Pradesh, and Giriraj Singh, Union Minister, MSME, in the presence of Vinai Kumar Saxena, Chairman, Khadi and Village Industries Commission (KVIC).
An MoU between the UP Khadi department and refinancing agency National Bank for Agriculture and Rural Development and Harit Khadi will also be signed, seeking to facilitate the marketing of Khadi value-added products.
The state also plans to set up a Khadi park, revive government-run blanket units, and position ‘UP Khadi’ as an upmarket brand to attract sales from the youth.