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Women of India Organic Festival sees record sales of Rs 2.75 crore

November 6, 2018

The fifth edition of the 10-day ‘Women of India National Organic Festival 2018', held at Indira Gandhi National Centre for the Arts and organised by the Ministry of Women & Child Development, ended on November 4, with record sales of over Rs 2.75 crore. The event had seen sales of Rs 1.84 crore in last year’s edition, according to reports.  

The event was inaugurated by Maneka Sanjay Gandhi, the Union Minister of Women and Child Development, on October 26.

Over the 10 days, women farmers and entrepreneurs from across the country participated in the annual festival, with vast variety of organic products ranging from food and fabrics to wellness and personal care products.

The festival is expected to have had footfalls of nearly 12 lakh people this year and saw the grand debut of the Food Court and Vegan Food segment, which were very well received by all visitors.

The main objective of the festival has always been to support and encourage women and women-led groups that promote organic farming, thus supporting the local community’s economy, creating jobs and keeping farmers thriving, in addition to spreading proper awareness about the benefits of organic products, said a release.

The participants also had the opportunity to enrol themselves in Mahila-E-Haat, which is an online marketing portal set up by the Ministry of Women and Child Development, to meet the needs and aspirations of women entrepreneurs.

This unique e-platform exponentially strengthens the socio-economic empowerment of women beyond the festival, said the release.

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