128-year-old Sarveshwar Foods eyes new, organic segment

One-hundred-and-twenty-eight-year-old Sarveshwar rice is a household name in Jammu. Two years ago, Sarveshwar Foods ventured into organic foods segment and launched organic rice, pulses, cereals, and spices under the brand called 'Nimbark'. SMBStory caught up with Naveen Kalra, director of sales at Nimbark, to know more about the state of organic food market in India and the company's growth strategy.

(Video production: Mohit Sabharwal, camera: Manoj Upadhya, interview: Vincent Arthur)

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