From struggling to earn Rs 25,000 to a turnover of Rs 200Cr, story of Nature's Essence

Founded around 20 years ago by Raj Kumar Nanda, Nature's Essence today is a behemoth in the cosmetic industry. In a conversation with SMBStory, Neelam Nanda, the wife of Raj Kumar Nanda and the present director, decodes the entire journey of the company. What started on a dining table at home is now a company with a pan-India distribution of its beauty products. At present, the company has four manufacturing units and employs around 1500 people. The story of this husband-wife duo building an Indian cosmetic brand together will remind you of the old adage "Ek Aur Ek Gyarah".

(Video: Mohit Sabharwal)

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