How this mother-daughter-in-law teamed up to spice their business

Express Feast was started in 2016 by Shanthini Ashok and Varsha Jeetendra, a dynamic mother-in-law and daughter-in-law team. When her son, Jeetendra Ashok, had trouble finding vegetarian food while travelling to other countries on work, Shanthini Ashok started preparing instant food products for him to take on his travels.

She created more than 23 varieties of products ranging from pohas, upmas, biryanis, pongal, and more. She even created a lot of health variants made from millets. It was such a big success that after a while people started buying from her and the idea for Express Feast was born.

A self-funded project, Express Feast aims to change the way students and working professionals away from home eat and eventually changing the way India looks at instant food.

They have grown to a four-member team with the addition of Ashutosh Ananth and Apeksha Ananth who help with sales and administration respectively. Jeetendraa helps out with strategic advice.

Varsha says that working with her mother-in-law has been the best thing that has happened.

(Camera: Tamil M, Video: Dipti Nair)

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