"Low exhibition turnouts are challenging for us": Javed Shah, Sahib Handloom House

From Jammu & Kashmir, Sahib Handloom House is bringing Kashmiri garments to cities like Delhi. For such businesses, exhibitions are an important avenue for sales.

SMBStory had a chat with Javed Ahmed Shah from Sahib Handloom House to find out if this is changing.

(Video recording: Mohit Sabharwal, Video Production: Rishabh Mansur)

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