Started by Roshan Diwan when he immigrated to Delhi from Pakistan during Partition, Roshan Di Kulfi is today a well-known landmark in Delhi's Karol Bagh.
Ishan Roshan, the third-generation entrepreneur who runs the Karol Bagh shop with his father, says that today they have made full use of digital media to build on their reputation. He recalls how his grandfather encountered hardships after Partition to set up this kulfi business. Along with his brothers, Ishan is planning to expand the business by adding more branches.
(Video: Dipti Nair)