Indore-based Wear Your Mind is a private label brand for nearly 20-25 global brands like Disney, Universal Studio, Marvel, Pixar, and others. The younger gen business leader of this family business in Indore, Nusyl Kapadia, says that "Character merchandising has worked well for us." His older cousins had started Crossroads Clothing Ltd. in 1998 and had distribution networks across India. The company also makes private labels for Jabong, Myntra, and other online fashion brands. The brothers are showing how to successfully take your business from offline to online.