With a turnover of Rs 2000 Cr, Parag Milk Foods believes in innovation to stay ahead

Pune-based Parag Milk Foods Limited was started in 1992 by Devendra Shah as a milk selling business. Aashish Vijay, the company's regional marketing manager for north and east regions, shares with SMBStory the company's journey over the years, some of its recently-launched products and its plans for staying ahead in the market.

(Video production: Mohit Sabharwal, interview: Vincent Arthur, camera: Manoj Upadhya)

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